DR. JIM TAYLOR
Vice Chairman, Harrison Group
Dr. Jim Taylor is
vice chairman of Harrison Group, where he directs syndicated research and
provides clients with strategic marketing and branding advice.
Ranked among the country’s most respected marketing and branding consultants, Taylor is also an acknowledged expert in media usage, future forecasting, and customer acquisition and retention. He provides advice at the highest level to many of the world’s leading media, financial services, technology, real estate, travel, and luxury goods and services corporations. Each year, he takes the lead on the Survey of Affluence and Wealth in America project, conducted in partnership with American Express Publishing.
Taylor served as chief executive officer of Yankelovich, Skelly & White. He was chief marketing officer of Ernst & Young, and held similar positions at Gateway Computers, Iomega Corporation, and The Lyle Anderson Company.
Named “Marketer of the Year” by Brandweek and cited as one of America’s five leading business futurists by the Wall Street Journal, Taylor is a highly sought-after speaker. His teachings, writings, and lectures focus on the future, technology and marketplace strategy, wealth marketing, company branding, and the integration of technology, culture, and business profitability. Taylor has contributed articles to a range of publications, including Advertising Age, American Demographics, Consumer Insights, National Geographic, and The New York Times. He collaborated in 2008 with Doug Harrison and Stephen Kraus on the book, The New Elite: Inside the Minds of the Truly Wealthy (AMACOM), and is co-author of The 500 Year Delta: What Happens After What Comes Next and The Visionary’s Handbook.