 The 2nd annual Innovators Forum: DEMAND—creating
it, managing it and monetizing it, was held on Tuesday, October
4th from 8:30 am-3:00 pm, as part of 2011 Advertising Week. This by-invitation only thought-
leader summit provides theatre industry marketers the opportunity to discuss
the complexities of selling a traditional “luxury product” in today’s
fast-paced marketplace where consumers want more for less. Watch Today  |
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